Musician Style Justice- The Musician IS Mightier Than The Airline!

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United LogoThis story is unbelievable, yet sadly -totally “believable”.  A friend of mine sent me this story today and it details how United Airline Employees apparently destroyed Dave Carroll’s Taylor guitar and would not compensate him for the damages.   The e-mail is posted verbatim below (as well as his response video).  As of this posting there were 6,467,050 viewers of his YouTube video!  This unfortunate experience has made him and his group an overnight phenomenon in more ways than one!

The original e-mail content and VIDEO follows directly:

“A musician named Dave Carroll recently had difficulty with United Airlines. United apparently damaged his treasured Taylor guitar ($3500) during a flight. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar.

During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for You Tube exposing their lack of cooperation. The Manager responded : “Good luck with that one, pal”.

So he posted a retaliatory video on You Tube.  The video has since
received over 5.5 million hits.  United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: “Good luck with that one, pal” .

Taylor Guitars sent the musician two new custom guitars in appreciation
for the product recognition from the video that has lead to a sharp increase in orders .”

Here is the video:


Here is the link to Dave Carroll’s Website which also contains an additional “sequel” to the original video: 

In addition, there are now dozens of spoofs about this whole incident on YouTube.

Moral of the story:



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Joseph M. Pisano, Ph.D. is an industry innovator, education clinician and lecturer, trumpeter and conductor, and the creator of many education websites. He is currently the Vice President of Innovation and Engagement at Keystone Ridge Designs, Inc. After twenty-three years as a professor and administrator at Grove City College, he made the move into industry in 2018.  As one of the youngest full professors in Grove City’s history, he served in various roles over his tenure including the Technical Director of the Pew Fine Arts Center, Assistant and Associate Chairs of Music and Music and Fine Arts, Director of Music and Fine Arts Technology, Director of Jazz Studies, Stage Manager, and he finished his tenure as the Director of Bands where he directed the college’s Symphonic Concert Band, Wind Ensemble, Marching Band, Pep Bands, and various small ensembles.

He been named a TI:ME Teacher of the Year, received the JEN Jazz Educator Award, the PA Citation of Excellence, and named a “member for life” of the PA Intercollegiate Bandmasters Association. He is a past Vice President of the Technology Institute for Music Educators, an associate member of the American Bandmasters Association,  a past President of the PA Intercollegiate Bandmasters Association, and a member of various education and music honoraries. He has written for numerous publications including DCI Magazine, Teaching Music Magazine, and was the Educational Editor for In-Tune Monthly Magazine for eight years; he has contributed hundreds of articles to various publications. He is an active conductor, trumpeter, clinician, and educator. Find out more at his website

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