MusTech.Net!

Nine Inch Nails (NIN) released their latest Album, Ghosts I-IV via the web this week.   Much of the album is being offered for free and a number of options for purchasing it are available at their website.  

 photo credit: Film Colourist 

So what is their news selling/purchasing business model?

• Download the whole album for $5.00 with a 40 page pdf
• Get a deluxe 2 CD Set with a 16 Page booklet for $10
• Download for FREE the first 9 tracks in DRM free MP3 format
• Order the $75.00 Deluxe Edition Package that contains numerous goodies…
• Order the $300.00 Ultra-Deluxe limited edition package  SOLD OUT!

Is this working?  Yes indeedy! NIN has alread sold out of the 2500 units allocated for the $300.00 Deluxe edition and it’s only been available for a number of hours, due to the site crashing because of all the “hits” and traffic.

Radiohead made this type of move back in October of 2007 and sales we’re very good for them.  They we’re the first to offer a “pay for what you want” album download.  This methods was deemed a success by industry-insiders.

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